Bookmarks and Promos

After Rise To Fall was published, I designed a flyer and had a ton of them printed by VistaPrint. I handed out some of them but my social anxiety got the better of me and I didn’t end up handing out more than a quarter of them. The rest are still in the box catching dust and will probably stay there forever until I finally get the gumption to throw them away. -.-

Since finishing Ashes Remain and having beautiful new covers made for the trilogy, I’m revisiting the idea of creating some promotional materials to hand out.

One day I would like to order a bulk lot of my books and set up a table at the nearby farmer’s market as a sort of test run before I take the leap and approach some local book shops. Not only can I put the bookmarks inside the books I’m selling, but I thought it would be good to have some cute bits and pieces to hand out to people who stop by my table to have a look but don’t necessarily want to buy any books that day.

I designed a couple of bookmarks and settled on the one pictured to the left. It’s simple and to the point, it shows the covers of the trilogy in a fun way and displays my online details clearly should anyone want to know more about the books. The other one I designed seemed a bit too busy and cluttered with information and imagery. This one is just right (IMO).

I’m still thinking of what else I can make. So far bookmarks are all I can think of. 😛 If you have any recommendations, I’m all ears. Do you think the bookmark design is too plain? If so, what do you think I should add to it? Should I do a bookmark focussed on each book as well as a bookmark advertising the whole trilogy or is that overkill?

– GSKT

PS. Two posts in one day! Absolutely incredible. 😛 I don’t promise another post until nearer the 28th, but I do think I’m getting better at this blogging thing, slowly but surely.

On Book Covers and Being Indie

I’d never heard of self-publishing until 2016 when I discovered two of my friends self-published their own books. One had a series published through Lulu (though I didn’t realise she was an author until 2 years after her fourth book was published :O), the other published a novel through CreateSpace. I was in awe of them both. How incredible an idea – to self-publish your own work, to be able to say “I did this! The writing, the formatting, the cover – everything!”. Wow!

(Not to mention, self-publishing meant there wouldn’t be any issues concerning my fragile ego and social anxiety.)

Of course, I dove right in despite being a complete novice who had no idea what she was doing. Within two years, I wrote a novel, formatted the manuscript, and ran straight to CreateSpace.

I chose CreateSpace because it was simple for my technologically-inept brain to handle, book printing was cheaper, and Amazon had a greater online presence than Lulu. I’d never heard of Lulu until I found out my friend self-published her series through them so I figured Amazon was a safer bet for my book to get noticed.

Since being published, Danethrall has undergone two cover changes. I made the first cover, (pictured left. It had an orange-gold back cover but I can’t find the original file to upload here), using a template on CreateSpace’s free cover builder. I adore Diana Gabaldon’s covers for her Outlander series – the entire cover in one block colour with a symbol on the front – and was desperate to have something similar.

Though I knew my book cover was far from comparable, (there was not one centimetre of that damn cover that was even close to being comparable), I went with it and published the book because I truly didn’t know better and didn’t research the process of self-publishing, cover design, etc, that much at all. I simply assumed the cover maker from CreateSpace would be good enough … How wrong I was.

Have you noticed another mistake I made? Yes, I used a template for the cover but I also skipped hiring an editor! :O

At the time, an editor wasn’t a blip on my radar. Unfortunately, my grammar skills were not as fantastic as I believed them to be. After Danethrall was out and my family and friends purchased it, I realised how ugly my book was, and it was kindly brought to my attention that there were more than a few grammar issues and even a couple of typos.

I immediately had my husband read the book and highlight issues, then a friend (with a much better grasp of grammar than me), before finally submitting Danethrall to an editor. Thankfully the story itself was sound, but there were so many grammar corrections.

After rectifying all my mistakes, I decided to create a new cover for the novel. By this time, CreateSpace was moving to KDP, and my novel moved along with it.

My penny-pinching, pride and naivety struck again, I’m sad to say.

I used KDP’s measurement calculator and created my own book cover using GIMP – a free programme very similar to Photoshop. I fell in love with the cover, it was red and bright, with a gorgeous stock image for the front cover. Admittedly, it was mediocre at best, but leaps and bounds better than the original. I published my second book, Rise To Fall, with another self-designed book cover in a similar vein to Danethrall, and was about to publish my third novel, Ashes Remain, with one, too.

(I used an editor for Rise To Fall and Ashes Remain so at least there was a bit of personal growth, even if I didn’t learn my lesson about covers.)

Even though my new covers were far better than the one I made on CreateSpace, I’ve never been happy with them. The text on the front and back was slightly blurry, when Danethrall and Rise To Fall were side-by-side on the shelf the text and image on their spines didn’t align, I could justify the blurb text on two books but not the third, etc, etc. On the PC and in the KDP previewer the covers looked great but the physical copies were far from it.

There were 15 days until Ashes Remain was to be released and I couldn’t stop fixating on the issues of my previous covers. I was about to release my third novel and have yet another book I couldn’t stand to look at because I did not have the skill to make a top-notch book cover. I finally had to give up, swallow my pride, and admit the truth – if I wanted something amazing, I needed to hire a professional. After all, getting an editor improved my writing, getting professional covers designed should improve my books, too, right?

Now I’d come to this conclusion long before Ashes Remain – shortly after Rise To Fall was released I decided the Danethrall Trilogy would be the only series I designed my own covers for. This trilogy would be my baby, the project that was 100% me, the first steps of my self-publishing journey. Every novel afterwards I would hire a professional.

During lulls in writing, when I was stuck in the middle of creative droughts, I spent hours browsing pre-made covers or portfolios of different designers and started following a few of my favourites on Instagram. I daydreamed of the covers of my future novels and how wonderful they would be – but this led to me fixating on my current covers.

Unable to stand the mediocrity of my covers on top of my many other gripes, I reached out to Sarah at The Illustrated Page Book Design to see if she would be willing to correct the issues (which I listed in a ridiculously long email because I ramble when I’m nervous – again, not great socially which is one of the reasons I chose self-publishing over the traditional route to begin with).

To my relief, Sarah agreed and offered me a very budget-friendly quote. In fact, I stared at my PC monitor in disbelief for a very long time, so astonished, relieved and grateful at her price. Starting with Danethrall, I sent her the cover and spine images I wanted to use, and a PDF of the cover I’d created. I wasn’t prepared for the absolute beauties she would send me within less than 24 hours after I reached out to her – yes beauties, plural! Rather than just tweak the text, she sent me two stunning cover designs! I was floored! Sarah went above and beyond what I’d hired her for, and for such a reasonable price, too! Have a look below at the designs she sent me vs the original cover I designed.

Insane, right?! What a difference!! We went with the cover with the raven symbol because it just added so much to the cover. She carried on the theme with the new covers she designed for Rise To Fall and Ashes Remain.

Flipping GORGEOUS. The proof copy of Danethrall is due to arrive tomorrow, Rise To Fall and Ashes Remain proof copies should hopefully arrive within the next week, so I can check for issues, though I’m more than confident the books are going to look phenomenal. I’m so excited to hold these beauties!

I didn’t plan on having completely new covers for the trilogy (this will be Danethrall‘s third cover change since it was released in 2018 :O), but having such beautiful covers is not an opportunity I’m going to give up. My book sales have dwindled since the summer of 2021 and I truly believe the new covers will garner more attention for my novels than their previous ones.

I am perturbed by the idea of so many different versions of my first two books there are out in the world (from covers to grammar mistakes, etc), but at the same time they stand as a testament to the lessons I’ve learned along the self-publishing path, and that’s something I love about self-publishing – the lessons and skills I’ve learned along the way.

If I was traditionally published, I wouldn’t have attempted making book covers. Even though the ones I made weren’t at all professional level, it was still something I’d never dabbled in until I went this route. I may never make another cover ever again, or maybe I’ll take a design course one day, but it’s still something I tried and that’s fantastic.

At this moment in time, however, I’m in love with the Illustrated Page Book Design and plan on hiring her for my future novels until she’s sick of me.

The next nut I have to crack is marketing. The Danethrall Trilogy is over and, although I’m working on other books, I think I want to take a break from writing and learn about advertising, promoting and marketing my novels. A self-published author wears many hats and I need to get proficient in all that comes with my chosen path (and leave editing and cover designs to the professionals).

– GSKT

Amazon Advertising Campaign

2021 has been a bad year for business – and I mean bad. I’ve sold four books since 1st January 2021 to now (1st October 2021). Four. In the same time frame, only 3717 KENP pages have been read – that’s roughly a quarter of the usual pages since 2018.

(For those who don’t know, KENP stands for Kindle Edition Normalised Pages where some of my earnings are determined by how many of my books’ pages are read.)

Have some pretty charts to see why I’m a sad panda.

This image has an empty alt attribute; its file name is screenshot-199.png
The last 90 days worth of sales (aka Units Ordered) and KENP read for my novels.
Mar 2018 – Oct 2021 KENP

Pretty abysmal, amiright?

After having a whine on Twitter and feeling rather sorry for myself, I realised that for the entirety of 2020 and 2021, I’ve written possibly two chapters on the still-as-yet-unnamed final novel in the Danethrall Trilogy. Other than sharing a few posts on Twitter and uploading a picture or two on Instagram, I’ve literally done nothing to promote/improve/market my novels, so the fact I’ve made sales (even minimal sales) and had any type of KENP read at all are things I should be grateful for, not whine about.

To try and rectify my situation (not to mention, be proactive) I decided to create my first campaign on Amazon Advertising.

I’ve always been quite afraid of ad campaigns – I could end up spending a bunch of money and get zero results in return. But realistically, if I’m grazing the bottom of the barrel anyway, what harm will it do to sink some money into my books and hopefully bring about better results? I like my books – I like writing! – so why not invest in my novels?

Campaign Details

I set a budget of just over $16 USD for a week long campaign. Not a lot, but, as I pointed out before, I’m a chicken when it comes to spending money. If I see positive results from this campaign, I intend to run another with a larger budget, but until then I only want to dip my toes in. Chances are I’d get better results with a larger budget, but I’m doing only what I feel comfortable with, first.

Anyway. I watched a lot of YouTube videos and read a lot of tutorials and this is what I decided to do:

Market: Amazon.com (US)
Dates: 10th October – 16th October 2021
Daily Budget: $2.34 USD
Default Bid: $0.35 USD
Targeting: Manual targeting
Campaign Bidding Strategy: Dynamic bids – down only
Adjust Bids By Placement: Top of search (first page) +10%. Product pages +0%

If this campaign is successful, I’m going to play around with increasing the ‘top of search (first page)’ bid up to +50%, possibly immediately, possibly over the course of a few campaigns. First page top of search is the golden position, it’s where I’ll get the biggest audience, so upping my budget, default bid and adjustment percentage will help me get to that spot, and hopefully increase my reader audience.

Keyword Targeting

My budget is low, so the money I want to spend on keyword clicks is low too.

Broad terms: $0.21
Phrases: $0.28 USD
Exact: $0.28 USD or $0.35 USD

I used two prices for the exact matches – $0.28 USD for exact matches WITHOUT a suggested bid, and $0.35 USD for matches WITH a suggested bid. The reason why I did this was because the exact words/phrases with a suggested bid were a lot more popular with much higher suggested price ranges than the ones without a suggested bid. It made sense in my head, so that’s what I went with.

For a list of the keywords, please visit my Keywords page (titled Historical Fiction Keywords under the Extras category in the menu). I did NOT use all of the ones listed, but I did use a lot of them.

I only had two broad termsDanethrall and Rise To Fall. I had 144 different keywords/phrases that I used for both the phrases and exact categories, which brought my total to 290 keywords.

Please cross your fingers for me and wish me luck! Hopefully I’ll be back with good news at the end of the campaign.

GSKT

PS- I dyed my hair blue, what do you think?

Me with light blue hair 🙂

Book Reviews

Please click the following titles to leave a review for DANETHRALL or RISE TO FALL on Amazon. 😀 They will take you directly to the review pages for each book.

Book reviews really help indie authors get their books noticed. The more reviews my books receive, the better placement I will get in Amazon’s algorithm. Not to mention, I’d love to hear what you thought about my books! Who did you love? Who did you hate? What was your favourite part? You can even just leave a picture of you and the books! 🥰

To leave a review on Bookbub or Goodreads, follow the links of my Linktree to get to whichever website you’d like to post on.

Thank you so much!

Book Marketing and Social Media

Book marketing is by far the hardest part of the book process. I’ve struggled with it since the moment my first book was done. A lot of my issue is finding an audience. If I want to be more successful, I need to find a way of getting my books out in front of more people. I need to find my readers, I need to interact with them. Enter social media – and all the woes that come with it.

When I was a young teenager, it was easy to navigate social media. First of all, there was only one that mattered, the almighty MySpace. Eventually Facebook showed up and, though everyone signed up to it in 2008, no one actually used it until a couple years later – then it wiped MySpace out. In MySpace’s golden years, it was no problem getting thousands of “friends”, reaching out to people across the globe, finding someone who had the same interests as you and speaking together in ease immediately, though you had never met in person before. To this day I think I still have a few friends from MySpace on my personal Facebook page.

Nowadays, it’s different. Nowadays, there are too many social media websites to keep on top of. Which one do I sign up to? All of them? Twitter seems to be the leader right now, but I just can’t crack it. Honestly, I don’t really like it (most probably because I can’t figure it out). When I was a teen, I’d write any old rubbish and post it. Now it takes me FOREVER to think of something to write – witty or not. Where I used to be able to reach out to strangers across the globe, I’m brave enough to whack the heart button and that’s it.

If I want to be a successful author, if I want more readers, I need to crack social media. That’s the going advice all over the internet that all the “successful” advisors are advocating for, and I can see the truth in it, of course. On the other side of the coin, rather than fretting about social media and writing posts for each of them, I could be pouring that energy into my books.

With bare minimum marketing (if any), sales are trickling in, pages are being read. Is there any need to have a Twitter? Is there any need to fret over social media presence? I’ve only published two books so far, the Danethrall Trilogy isn’t complete (and probably won’t be until 2022 at this rate). Part of me feels like, until I’ve at least completed the final installment of the Trilogy, I shouldn’t worry about establishing an audience – not yet.

If you’re an author, traditionally published or independent/self-published, at what point did you try to establish an audience? Did you let it grow organically or did you do a hardcore social media campaign? Did you pour your savings into advertisement websites or just let your book do its thing on Amazon? If you use social media, which do you prefer? Which do you get the most interaction from?