Hello everyone! I posted this on my Instagram page and I thought I’d post it here as well. I thought I’d give an update about what I’ve been doing recently in the literary realm.
Writing has not been top of my list of things to do recently, unfortunately. On the rare moment I do sit down to type, I’ve been working on a lot of different ideas, not anything I’m ready to share yet, though. Honestly, I keep jumping from one WIP to the other so I’m really not getting a lot of anything done, haha.
Recently I made these cute bookmarks and ordered some of them from VistaPrint. I’m excited to see how they turn out. I figured if the writing isn’t coming to me, I could at least do a touch of marketing stuff. I’ll pop these in some of the local shops and see if anything comes of it.😆
Regarding the Trilogy, Danethrall is up to a whopping 29 ratings! It’s sitting quite nicely at 4.5 stars out of 5.😍 Rise To Fall has 3 ratings at 4.6 stars out of 5, and Ashes Remain also has 3 ratings at flipping 5 stars out of 5!!🤩
If you haven’t already posted a review or rating, I kindly ask you to.❤️ Each review/rating helps so much to get the books out there. When each book hits 50 ratings/reviews, Amazon’s algorithm starts promoting and advertising the books, so every rating/review counts.
Anyway, that’s it for now. I’ll post some pictures of the bookmarks when they arrive. Fingers crossed they turn out alright!
Today is release day! Both the Ashes Remain paperback AND eBook are officially out! Feel free to rush off to Amazon and get your copy. 😉 Of course, if you have Kindle Unlimited, you can read the entire trilogy for free.
– GSKT
PS – My apologies for not making the announcement sooner – today was a bit more chaotic than usual. -.-
Murphy’s Law has struck again! Ashes Remain was meant to be released on the 28th, but instead, the paperback was released today, two days earlier than planned.
When publishing with KDP, it can take up to 72 hours of review time before your book is up and out for purchase. With my previous books, it has taken the full 72 hours, so I assumed that would be this case with Ashes Remain. How very wrong I was. -.-
This time around, I decided to advertise my novel’s release day to try and build a bit of buzz, so, of course, KDP reviewed the book in 24 hours and now the paperback for Ashes Remain is officially out. 😛 I suppose worse things could happen – better to be early than late, right? (Especially considering I completed the book two YEARS later than expected). Fortunately but unfortunately, the ebook is following the original plan and will not be out until the 28th.
As always, thank you for your support, I appreciate you – and your patience – more than you could know!
– GSKT
PS – In other news, I made an Instagram account focused solely on books! Check it out here! I decided to separate my personal stuff and my professional stuff so that I can keep my private life private and so I don’t harass my friends and family with books promos all the time, haha.
2021 has been a bad year for business – and I mean bad. I’ve sold four books since 1st January 2021 to now (1st October 2021). Four. In the same time frame, only 3717 KENP pages have been read – that’s roughly a quarter of the usual pages since 2018.
(For those who don’t know, KENP stands for Kindle Edition Normalised Pages where some of my earnings are determined by how many of my books’ pages are read.)
Have some pretty charts to see why I’m a sad panda.
The last 90 days worth of sales (aka Units Ordered) and KENP read for my novels.
Mar 2018 – Oct 2021 KENP
Pretty abysmal, amiright?
After having a whine on Twitter and feeling rather sorry for myself, I realised that for the entirety of 2020 and 2021, I’ve written possibly two chapters on the still-as-yet-unnamed final novel in the Danethrall Trilogy. Other than sharing a few posts on Twitter and uploading a picture or two on Instagram, I’ve literally done nothing to promote/improve/market my novels, so the fact I’ve made sales (even minimal sales) and had any type of KENP read at all are things I should be grateful for, not whine about.
To try and rectify my situation (not to mention, be proactive) I decided to create my first campaign on Amazon Advertising.
I’ve always been quite afraid of ad campaigns – I could end up spending a bunch of money and get zero results in return. But realistically, if I’m grazing the bottom of the barrel anyway, what harm will it do to sink some money into my books and hopefully bring about better results? I like my books – I like writing! – so why not invest in my novels?
Campaign Details
I set a budget of just over $16 USD for a week long campaign. Not a lot, but, as I pointed out before, I’m a chicken when it comes to spending money. If I see positive results from this campaign, I intend to run another with a larger budget, but until then I only want to dip my toes in. Chances are I’d get better results with a larger budget, but I’m doing only what I feel comfortable with, first.
Anyway. I watched a lot of YouTube videos and read a lot of tutorials and this is what I decided to do:
Market: Amazon.com (US) Dates: 10th October – 16th October 2021 Daily Budget: $2.34 USD Default Bid: $0.35 USD Targeting: Manual targeting Campaign Bidding Strategy: Dynamic bids – down only Adjust Bids By Placement: Top of search (first page) +10%. Product pages +0%
If this campaign is successful, I’m going to play around with increasing the ‘top of search (first page)’ bid up to +50%, possibly immediately, possibly over the course of a few campaigns. First page top of search is the golden position, it’s where I’ll get the biggest audience, so upping my budget, default bid and adjustment percentage will help me get to that spot, and hopefully increase my reader audience.
Keyword Targeting
My budget is low, so the money I want to spend on keyword clicks is low too.
I used two prices for the exact matches – $0.28 USD for exact matches WITHOUT a suggested bid, and $0.35 USD for matches WITH a suggested bid. The reason why I did this was because the exact words/phrases with a suggested bid were a lot more popular with much higher suggested price ranges than the ones without a suggested bid. It made sense in my head, so that’s what I went with.
For a list of the keywords, please visit my Keywords page (titled Historical Fiction Keywords under the Extras category in the menu). I did NOT use all of the ones listed, but I did use a lot of them.
I only had two broad terms – Danethrall and Rise To Fall. I had 144 different keywords/phrases that I used for both the phrases and exact categories, which brought my total to 290 keywords.
Please cross your fingers for me and wish me luck! Hopefully I’ll be back with good news at the end of the campaign.
Gwendoline SK Terry 